Regularly to your segmented lists

Marketing or customer service use an email building tool to help make it look professional. You should set up and save templates to ensure your email design is consistent. Before you send any emails you also need to ensure that you always test them out properly. Try viewing emails on different devices and in different email clients, and always include a plain text version. Strong  Another key feature of a successful is an attention-grabbing, persuasive call-to-action. A is your opportunity to direct readers to where you want them to go. Your need to be bold, obvious direct.


Stand  from the rest of your email copy, and place them in the right place — ideally, underneath the copy explaining what it is and why they should be interested. The itself needs to use language that’s decisive and requires readers to Mexico Phone Number List take action now like this email from headspace. Image: headspace While are a great way to encourage clicks, too many of them will be overwhelming and confusing to your readers. to only include one clear link for each section, that’s been properly explained. It’s also incredibly important that your CTAs display properly on mobile devices.





This means the buttons or links need to display at the right size so they’re easy to click on and in line with the relevant section. Great, engaging content You can have the best email in the world, that’s well-targeted with great copy and bold  but the content you are linking to also has to be worth reading. It has to live up to expectations and be of real value or interest. Ireading your emails and engaging with your brand then you need to show them really great content that’s worth reading. You can keep your emails focused on the right audience by segmenting your lists.